I personally love this product! I use it for three different purposes and it does not fail me. EVER. (1) I use it as it is, an eye liner. I love how it gives you the illusion that you have thick eyelashes. (2) I use it as an eyes shadow. Yes, it's a little unorthodox but it works. I just smudge it a little and ta da! Perfect if you want to go for a smokey eye look. And lastly (3) I use it for the eyebrows. Yes I do. I love how it makes your eyebrow look natural. Whats good about the Eye Studio Lasting Drama Gel Liner is that it speaks for its name: Lasting drama. It stays on you and does not leave you like you have a black eye. It does not run or smudge(except it you purposely smudge it like I do) Plus it comes with a travel friendly container, in which you can bring it with you wherever you want thus getting three magical purposes out of one product.