I discovered this while scouring through cute aisles of makeup at one Etude Shop at our local mall. I like that it is very affordable compared with other brow pencils in the store itself. It is dual ended, one being the brow pencil and the other, a toothbrush-like applicator/brush. I also find this product multipurpose because I am able to not only use it for my brows (which by the way is perfect because of its super blendable consistency) I also double it up as an eyeliner! Truly a Multipurpose Wonder!